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Beauty Industry, Beauty Launches

Harmony Korine Directs Dior Addict Campaign

The brand has recruited the edgy director.

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By: Jamie Matusow

Editor-in-Chief

Harmony Korine will be directing the upcoming campaign for the new fragrance, Dior Addict Eau de Toilette.

Korine recently directed Spring Breakers – and first became known when he wrote the film Kids in 1995, which stars Chloe Sevigny.

The fragrance’s ad campaign stars Sasha Luss, and the print ads will be accompanied by a 20-second television spot, and a 90-second video that will be promoted online.
The Dior Addict fragrance launches in Italy on May 13th.

The flanker scent, in a clear version of Dior Addict’s original dark blue bottle (from 2002), includes notes of Sicilian mandarin, jasmine sambac, Tunisian neroli and vanilla, with essence of sandalwood.

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